Commercial advisory for sports, venue and event technology.
Condotta is the advisory practice of Eric Solem. I help technology companies that sell to clubs, leagues, venues and event organisers win enterprise customers, raise capital and build commercial teams that last.
I have worked on both sides of this industry. Six years at AS Roma, buying and deploying technology for one of Europe’s major clubs. Six years at the companies selling into this industry, most recently as a chief executive.
Practice
I take on a small number of fractional and project engagements at a time, across the UK, Europe and the United States.
- Go-to-market strategy and enterprise sales leadership
- Fundraising preparation and investor process
- UK and European market entry for North American companies
- Commercial due diligence for investors in sports and live-event technology
The name
condotta
/konˈdotta/ · Italian, noun
In fourteenth and fifteenth-century Italy, a condotta was the written contract between a city and the commander it engaged for a campaign. It fixed the term, the scope and the fee before any work began.
Every Condotta engagement starts the same way. Agreed in writing, for a defined period, with a clear result in view.
Contact
For new engagements and introductions.
eric@condotta.ukBased near London. Working in English and Italian.